I‘ve been drafting this post way too long now. After all, technology blogging isn’t my forte’. I am still a social media newbie and needed to soak in all the information provided during my recent visit to Social Fresh conference before I begin knowledge sharing. If you have a Facebook page, the information below is a great way of learning and leveraging what Facebook has to offer. But first thing first,
What is Social Media?
As described by Wikipedia: Social media are media for social interaction, using highly accessible and scalable communication techniques by the use of web-based and mobile technologies to turn communication into interactive dialogue. Businesses also refer to social media as consumer-generated media (CGM).
Hold on a to your horse’s rein?!?! Still blurry with those jargon’s, right? Read Webtrends description below. It makes more sense, I promise
Social Media vs Industrial Media
As described by Webtrends: Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Social media, on the other hand, is a two-way street that gives you the ability to communicate too.
Now, are you still with me? In order to make it easier on all of us, below are some key points (what I’ve learned while live tweeting) in leveraging your website/blog and Facebook. Yup, I attended one whole day conference of anything and everything Facebook love. Now, take notes of what I’ve learned:
- Well designed website is a great tool to build trust.
- If I have a website or blog, ask myself, “Can my site perform better?” *hint – analytics is a tough but important tool*
- Inform every one I have a fbml static welcome tab at my Facebook page http://facebook.com/kirantarun We welcome any feedback
- Why is it so important to leverage customized Facebook tab in a page? Answer: It’s a mechanism to get more “LIKES”.
- There are many ways to promote my Facebook page e.g via advertising, active discussions, diligent updates etc.
- Redbull’s Facebook fan page is a great example of social media marketing.
- I can get the most use of Facebook tabs by conducting contests, polls, exclusives, photo contests, coupons, quizzes, share messages etc.
- Facebook and Twitter are integrated marketing by leveraging the content I have, which in fact hitting 2 birds with 1 stone
- Social media is a SOCIAL PROOF of results!
- An average Facebook page has 624 likes.
- We can leverage the use of Facebook in organization to introduce your colleagues and co-workers. Brilliant
- In order for usability, I need to post variety of content.
- Discovered the 2nd best content/topic on Facebook is all about “positive” discussions!
- Ask myself, “Do I post daily content on my Facebook page?”
- Never just promote an offer, but begin a conversation by asking questions!
- Create landing page on your Facebook page e.g http://facebook.com/KiranTarun
- Include links within Facebook video sharing description.
- Keep it simple on our Facebook page, people!
- Encourage user-generated content if we have difficulty creating quality daily content.
- What do you use the most for video streaming via Facebook? Youtube, Ustream or Vimeo?
- Facebook is growing faster than Google!
- Facebook has more ad inventory… in the millions… over Google.
- People who like Facebook articles, view more sites and have more friends.
- Ponder: what are the reasons why you become a fan on a Facebook page?
- Promotions and brand entices people to become a fan of your Facebook page.
- Busy tabs are not good for ads. Duh!!!!
- Education level effects Facebook click thru rate (CTR) e.g. More educated=Higher click thru.
- Good CTR would make your Facebook Ad shown often.
- Google measures “WHAT”, Facebook measures “WHO”.
- From being a full time social media enthusiast, blogger, photographer & foodie, can’t imagine doing analytics!
- Analytics is an important tool often ignored by marketeers
- Tagging is important. Never knew e.g tagging your Facebook campaigns.
- @avinash ‘s books get you learning and thinking about Analytics.
For more information, I suggest looking up at these amazing resources that would guide you towards achieving your social media goals and Q & A’s:
- Social Fresh presentation slides – by Jason Keath
- Facebook Page Strategy – What works? by Katy Widrick
- Facebook Analytics by BlueSkyFactory
- What’s your Social Engagement Journey stage? by AntsEyeView
- Web Analytics Blog by Avinash Kaushik
Is your head spinning already? Don’t worry, I’ll admit this has all been overwhelmingly educational. Social Media is very intriguing, challenging and exciting so if you’ve read this far, you are definitely interested in Social Media so why not join me on Facebook & Twitter!
If you are a Social Media enthusiast like me, what advise/tips/tutorials/tricks or even suggestions that you have to share?