{"id":3326,"date":"2011-03-16T16:48:16","date_gmt":"2011-03-16T20:48:16","guid":{"rendered":"http:\/\/kirantarun.com\/blog\/?p=3326"},"modified":"2011-03-16T16:54:43","modified_gmt":"2011-03-16T20:54:43","slug":"lessons-from-social-fresh-facebook","status":"publish","type":"post","link":"https:\/\/kirantarun.com\/blog\/2011\/03\/16\/lessons-from-social-fresh-facebook\/","title":{"rendered":"Lessons from Social Fresh: Facebook"},"content":{"rendered":"

I<\/span>‘ve been drafting this post way too long now. After all, technology blogging isn’t my forte’. I am still a social media newbie and needed to soak in all the information provided during my recent visit to Social Fresh<\/a> conference before I begin knowledge sharing. If you have a Facebook page, the information below is a great way of learning and leveraging what Facebook has to offer. But first thing first,<\/p>\n

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What is Social Media?<\/h4>\n

As described by Wikipedia<\/a>: Social media<\/strong> are media for social interaction, using highly accessible and scalable communication techniques by the use of web-based and mobile technologies to turn communication into interactive dialogue. Businesses also refer to social media as consumer-generated media (CGM).<\/p><\/blockquote>\n

Hold on a to your horse’s rein?!?! Still blurry with those jargon’s, right? Read Webtrends description below. It makes more sense, I promise \ud83d\ude42<\/p>\n

Social Media vs Industrial Media<\/h4>\n

As described by Webtrends<\/a>: Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter. Social media, on the other hand, is a two-way street that gives you the ability to communicate too.<\/p><\/blockquote>\n

Now, are you still with me? In order to make it easier on all of us, below are some key points (what I’ve learned while live tweeting<\/em>) in leveraging your website\/blog and Facebook. Yup, I attended one whole day conference of anything and everything Facebook love. Now, take notes of what I’ve learned:<\/p>\n

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  1. Well designed website is a great tool to build trust.<\/li>\n
  2. If I have a website or blog, ask myself, “Can my site perform better?” *hint – analytics is a tough but important tool*<\/li>\n
  3. Inform every one I have a fbml static welcome tab at my Facebook page http:\/\/facebook.com\/kirantarun<\/a> We welcome any feedback \ud83d\ude42<\/li>\n
  4. Why is it so important to leverage customized Facebook tab in a page? Answer: It’s a mechanism to get more “LIKES”.<\/li>\n
  5. There are many ways to promote my Facebook page e.g via advertising, active discussions, diligent updates etc.<\/li>\n
  6. Redbull’s Facebook fan page is a great example of social media marketing.<\/li>\n
  7. I can get the most use of Facebook tabs by conducting contests, polls, exclusives, photo contests, coupons, quizzes, share messages etc.<\/li>\n
  8. Facebook and Twitter are integrated marketing by leveraging the content I have, which in fact hitting 2 birds with 1 stone \ud83d\ude09<\/li>\n
  9. Social media is a SOCIAL PROOF of results!<\/li>\n
  10. An average Facebook page has 624 likes.<\/li>\n
  11. We can leverage the use of Facebook in organization to introduce your colleagues and co-workers. Brilliant \ud83d\ude42<\/li>\n
  12. In order for usability, I need to post variety of content.<\/li>\n
  13. Discovered the 2nd best content\/topic on Facebook is all about “positive” discussions!<\/li>\n
  14. Ask myself, “Do I post daily content on my Facebook page?”<\/li>\n
  15. Never just promote an offer, but begin a conversation by asking questions!<\/li>\n
  16. Create landing page on your Facebook page e.g http:\/\/facebook.com\/KiranTarun<\/a><\/li>\n
  17. Include links within Facebook video sharing description.<\/li>\n
  18. Keep it simple on our Facebook page, people!<\/li>\n
  19. Encourage user-generated content if we have difficulty creating quality daily content.<\/li>\n
  20. What do you use the most for video streaming via Facebook? Youtube, Ustream or Vimeo?<\/li>\n
  21. Facebook is growing faster than Google!<\/li>\n
  22. Facebook has more ad inventory… in the millions… over Google.<\/li>\n
  23. People who like Facebook articles, view more sites and have more friends.<\/li>\n
  24. Ponder: what are the reasons why you become a fan on a Facebook page?<\/li>\n
  25. Promotions and brand entices people to become a fan of your Facebook page.<\/li>\n
  26. Busy tabs are not good for ads. Duh!!!!<\/li>\n
  27. Education level effects Facebook click thru rate (CTR) e.g. More educated=Higher click thru.<\/li>\n
  28. Good CTR would make your Facebook Ad shown often.<\/li>\n
  29. Google measures “WHAT”, Facebook measures “WHO”.<\/li>\n
  30. From being a full time social media enthusiast, blogger, photographer & foodie, can’t imagine doing analytics!<\/li>\n
  31. Analytics is an important tool often ignored by marketeers \ud83d\ude42<\/li>\n
  32. Tagging is important. Never knew \ud83d\ude42 e.g tagging your Facebook campaigns.<\/li>\n
  33. @avinash<\/a> ‘s books get you learning and thinking about Analytics.<\/li>\n<\/ol>\n

    For more information, I suggest looking up at these amazing resources that would guide you towards achieving your social media goals and Q & A’s:<\/p>\n